Meli Frozen Yogurt▸

For this short film created for Meli Frozen Yogurt, I wanted the brand to feel like part of the story, not like an advertisement added at the end. 🍦✨
I photographed the surrounding neighborhood, the shop’s exterior and interior, and its real products. Then, I brought Beachy Abuela into that authentic world in a dynamic, playful, and entertaining way.
By combining the brand’s real identity with character driven storytelling and AI filmmaking, the content felt familiar, original, and highly shareable.
That is what made the post work: the product was not simply displayed. It became part of a memorable experience.
For brands, this means creating content that preserves their visual identity while giving audiences a reason to watch, connect, and remember.

Beachy Abuela is a 72 year old retired Hispanic American woman living in Miami Beach who absolutely refuses to act her age.